Heron was recalled as “that high priest of the temple … the alchemist who found and compounded the ingredients and supervised their merging and mingling with proud paternal devotion.” His small “superlatively charming” bar sold no beer, simply the best bourbons and Scotches, and ‘the Comfort’, variously described as “the jewel in this setting” and “incomparable and unique” served with “punctilious ceremony”. On a silver slaver, a tall, stemmed glass, a home-made macaroon on a small China plate to accompany the libation, and silver tongs to drop a preserved peach or apricot into the goblet, and “then from the amphora the nectar was poured in solemn silence.” As with a Dukes Martini it “was a rule of the house, as unswerving as the supreme law of the land, that a second Southern Comfort might be had, but never a third. The regulation, it appears, was salutary.” The famous long-serving Pennsylvania senator Boise Penrose was said to have drunk two before breakfast, and three after. The effect “liquid gold, mellerin’ the heart, and puttin’ a song o’ thanksgivin’ on the lips.”

Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. Southern Comfort Original is the one we all grew up with. This 70 proof (35% alcohol by volume) whiskey liqueur comes in two main sizes: Heron moved to Memphis, Tennessee in 1889, patented his creation, and began selling it in sealed bottles with the slogan "None Genuine But Mine" [8] and "Two per customer. No Gentleman would ask for more." Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis, Missouri.The brand changed hands multiple times after Heron died in 1920 (three months after the start of Prohibition, no less). For much of this time, the liqueur’s whiskey base was replaced with cheaper, neutral grain spirit, such as vodka. It wasn’t until Sazerac bought the brand in 2016 that production started using a whiskey base again. a b c Simonson, Robert (May 8, 2017). "Surprise! Southern Comfort Has No Whiskey. But Soon It Will". The New York Times . Retrieved May 8, 2017.

No. Southern Comfort isn’t a whiskey or bourbon. It is a liqueur, a distilled spirit that is sweetened with various flavors and extracts. The original formula and the current formula use whiskey as the base for this whiskey liqueur, but for some years a neutral spirit was used. What do you mix with Southern Comfort? Also seasonally available through various retailers is Southern Comfort-branded eggnog. These currently include two variations of eggnog flavors, Traditional and Vanilla Spice. The Traditional flavor is usually available in oneUSqt (0.95L) and one-half US gallon (1.9L) sizes. These eggnog products contain no alcohol. [14] [15] If your only exposure to “SoCo” is an ill-conceived shot you sort of remember taking one time, it’s time to give the spirit a closer look. From humble beginnings to WWII-era patriotism, Southern Comfort has a storied history. Here are seven things you should know about the famous southern liqueur.Southern Comfort is actually considered a whiskey liqueur, which is a blend of whiskey, fruits, and spices. A Brief History of Southern Comfort

According to evidence filed in a tax dispute in 1945 Fowler (quite likely with the chemist Holzmark) had discovered a ‘secret formula’ in 1934 for a flavouring that could be used to produce Southern Comfort. Whisky for the compound was provided by the Merchants Distilling Corporation of Terre Haute, Indiana. In 1941 a new flavouring concentrate, “a superior one in that it could be mixed by anyone and did not require ingredients made non-obtainable by the war” was created following a year’s research and development, by Fowler’s eldest son, Francis Fowler III, whilst working for Caligrapo. Caligrapo (now owned jointly by Fowler’s three sons) retained the rights to the recipe and was contracted to supply the concentrate to what was now the Southern Comfort Corporation, the name ‘Midland Distilleries’ having fallen foul of the law. Caligrapo continued to supply the concentrate up until the acquisition of the brand by the Brown-Forman Corporation in 1979, who also acquired Fowler’s secret formula. In the United States, Southern Comfort is available as 42 US proof (21% ABV), 70 US proof (35% ABV), 100 US proof (50% ABV), and in Australia it is 60 US proof (30% ABV). Varieties including additional flavorings, such as lime and caramel, were introduced by Brown–Forman in the latter years of their ownership, but were discontinued by Sazerac. [5] Eggnog products [ edit ] Southern Comfort was created by bartender Martin Wilkes Heron (1850–1920), the son of a boat-builder, in 1874 at McCauley's Tavern in the Lower Garden District, two miles (3km) south of the French Quarter of New Orleans, Louisiana. [7] According to the New Orleans Convention & Visitors Bureau, McCauley's Tavern was "just off Bourbon Street", and the original form of the drink was called Cuffs and Buttons. [8]The post war years saw grain supplies to distillers further disrupted by the demands of the Marshall Plan to send foodstuffs to a hungry Europe ravaged by war – some, including Merchants Distilling, used potatoes to distil alcohol. New and old grain based whiskey was in increasingly short supply. In spite of these potential obstacles sales of Southern Comfort continued to grow apace during the war years, and one might speculate that the introduction of the new 1941 war-proof formulation was when whiskey was first dropped from the Southern Comfort recipe to be replaced by grain neutral spirit and a whiskey flavouring, a fact that only became general public knowledge following the acquisition of the brand by Sazerac in 2016. This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services. Not many drinks can match the feeling when you’re enjoying Southern Comfort but if you need another whiskey liqueur or bourbon there are some options available. Tasting note: Deep amber. Issues aromas of peach tart, ripe cantaloupe, candied orange and sugared cough syrup. Rich, broad, semi-sweet delivery with flavours of candied fruits and cough syrup. Avoids the too sweet trap. Subtle candied fruits in the aftertaste. Quite a rush at this ABV. Southern Comfort started out with a whiskey base but for most of the post-prohibition years, it used a neutral spirit. It wasn’t until Sazerac took ownership that whiskey returned as the base liquor. Southern Comfort Prices, Variations & Sizes