Sekonda 1224 Men's Blue Watch

Product Information

Sekonda used to be a big player in the international watch market even a few decades ago. But the reputation of the brand started declining after the fall of USSR. As a fashion watch brand, Sekonda very good in quality. The manufacturers have put great effort on the design section of the watches. All of their watches are trendy and fashionable. First comes the most popular model from Sekonda – the Contemporary Midnight Blue. It’s a multifunctional chronograph model that shows day, date, and 24-h display. Yes, Sekonda is a ghost of its former self in 2020. Once it was the best-selling watch in the UK, and now, people barely know the name! If you are looking for a feature-rich watch for formal occasions, Sekonda Men’s Quartz Watch 3847.27 might just be the best option.

Rather than competing with others with high quality mechanical movements, Sekonda opted for quartz movement. To create an appeal, they even changed their marketing and branding strategies. The brand started journey in 1966 and they sourced all of their watches from the watch factories from USSR. That’s why, they used a foreign name to create a hype among the buyers.The name Sekonda might not suggest you but it’s actually a British watch brand. Yes, the name “Sekonda” seems odd as the word comes from the Albanian language. It roughly translates to “Seconds” in English. I would name Sekonda Men’s Contemporary Midnight Blue (1634E.27) as the best Sekonda watch of the bunch. The design and the finish quality of this model are striking. Despite their rigorous marketing being a British brand, they don’t have any manufacturing or assembly plants in the UK. Then, Sekonda Men’s Watch 3347.27 comes to the second position. You can’t deny the appeal of a well-built aviator watch. On the outer part, you’re getting case and bezel made of brass with polished rose-gold finish. The crocodile-embossed leather band only complements the looks and color scheme.

Those of you who have deep affection for crystals and jewels, will fall in love with Seksy Women’s Swarovski Crystal Bracelet Watch 2372. I think Sekonda used such a name for branding and marketing purposes to establish a Russian flavor!

LETTER FROM THE FOUNDER – NEIL ATKINSON

But Japanese giants like Citizen, Seiko, and Casio were dominating that market. Thus, Sekonda lost its identity since 1993. Then comes the impressive build quality. You can clearly see the difference in build quality with the poorer brands or any Chinese brands.