$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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In simple terms, convergent problem solving is where you take lots of variables, all known, with unchanging conditions and converge on a singular answer. Think math. However, life will pay you for your ability to solve using a divergent thought process. In other words, think of many solutions to a single problem. Not only that, convergent answers are binary. They are either right or they are wrong. With divergent thinking, you can have multiple right answers, and one answer that is way more right than the others. Cool right? Our goal is to use a divergent thought process to think of as many easy ways to combine these elements to provide value. Remember, it’s important that you solve every problem. I can’t tell you the amount of times one single item becomes the reason someone doesn't buy. Step #4: Create Your Solutions Delivery Vehicles (“The How”): Think through every possibility to solve each identified issue in exchange for money. There are several product delivery “cheat codes” for product variation or enhancement: When you decrease your price, you decrease your clients’ perceived value, attract the worst clients and destroy any margin you have left. Guarantee – “a formal assurance or promise, especially that certain conditions shall be fulfilled relating to a product, service, or transaction”

Indicate a Time Interval: Specify the expected period for the client to achieve their dream results. Grealish will be 26 in September and is yet to play in European football at club level, which appears to be a major factor in what happens next. He holds his own personal ambitions and will know that a move to the Etihad will guarantee him the Champions League in September.

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Imagine you could retire forever on your next sale. Sounds crazy, right? Well, maybe you’re just not thinking big enough.

His age will be a significant factor in the move. Grealish will be 26 in September and is yet to play in European football at club level, which appears likely to have a major bearing on what happens next. Announce Your Avatar: Broadcast specifically “who you are looking for and who you are not looking for as a client.” any actions you take or do not take as a result of reading this book, and are not liable for any damages or negative consequences from action or inaction to any person live with someone). If there’s one type of delivery vehicle to focus on, it’s creating high value, “one to many” solutions. These will be the ones that typically have the biggest discrepancy between cost and value.If you play the same game everyone else does, you'll get the same results everyone else does (mediocre). Daniel Levy faces the most important summer of his tenure as Tottenham chairman, according to Sky Sports' Jamie Redknapp. Dream outcome (objective: increase): our goal is not to create desire. It’s simply to channel that desire through our offer and monetization vehicle. It’s not about the money, it's about the status (the perceived increase or decrease in relative standing when compared to others socially or professionally). Talk in terms of things your prospect believes will increase their status, and you will have your prospects drooling. The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood." The harder, and more competitive, are the Time Delay and Effort & Sacrifice. The best companies in the world focus all their attention on the bottom side of the equation."

As such, as business owners, it is up to us to communicate these value drivers with clarity to increase the prospect's perception of these realities."when comparing two products or services that satisfy the same desire, the value from the dream outcomes will cancel out (since they are the same). It will be the other three variables that drive the difference in perceived value, and ultimately price.