Its directors were so proud of their factory that they hosted annual tours for doctors and nurses, of their ‘Temple of Sanitation'. Whilst Bestway Wholesale uses reasonable endeavors to ensure that the product information presented is accurate and up to date it does not accept any liability for any information which may not be accurate, it is not a substitute for reading the product packaging or label prior to use. We also share information about your use of our site with our social media, advertising and analytics partners. Or simply spread Bovril Beef Paste on crumpets, toast, crackers or in your sandwiches for a real meaty snack.

It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite. The substance would then be mixed with lean, dehydrated beef and ground into a powder, which would later be turned into a paste. For an instant, warming, nourishing drink, simply put one heaped teaspoon (5g) of Instant Bovril Beef Flavoured Drink into a cup. From the start, Bovril was heavily advertised through campaigns that tapped into the mood of the public quite brilliantly. Steinitz explained: “The practice of dietetics, eating the appropriate food to make you well, was a practice which stretched back to ancient times.The 2020-2025 Dietary Guidelines for Americans recommend less than 2,300 milligrams of sodium per day.

Such sensibilities were further amplified by medical-backed marketing, which vouched for its immune-boosting qualities. Today, Bovril is as popular as ever, providing three and a half million jars of strength every year to Brits in need. Tasked with supplying preserved beef from the ranches of North America for Napoleon III’s army, following their defeat due to starvation during the 1870/71 Siege of Paris, John Lawson Johnston saw the potential for a beef extract with added protein.Johnston took the -vril suffix from Edward Bulwer-Lytton's then-popular novel, The Coming Race (1871), the plot of which revolves around a superior race of people, the Vril-ya, who derive their powers from an electromagnetic substance named "Vril".

One serving provides a third of the Recommended Daily Allowance, and is rich in vitamins B12 and B6, which are essential for the formation of red blood cells. On Christmas Day in 1902, Captain Scott and Ernest Shackleton supped on a warming cup of Bovril after a chilling four-hour march across the South Pole. It was British and the company worked hard to make sure it was a food of choice of the army – it was patriotic and nutritious.I’ve walked away from heartbreaking defeats less sad than I should have been because hey, at least I had a cup of Bovril. More recently Bovril went beef-free for a period in response to concerns about BSE (mad cow disease).